Tuesday, September 12, 2006

Big brands give Indiranagar a high

Big brands give Indiranagar a high
New Indian Express

The City seems to be really spreading out. At least so with big brands and new shopping centres.

Earlier, all the shopping mania used to get centred either on M G Road or Commercial Street. But now there is a new destination to fill the shopaholics’ palette 100 feet Road, Indiranagar.

From lifestyle apparels, designer wears, jewellery shops, luxurious furniture shops and eating joints, Indiranagar has become a one-stop shop for Bangaloreans.

You name the brand and they have their presence in this busy place. From apparel brands like Wrangler, Arrow, Levis, Lee, Reebok, Bossini, Indigo Nation to designer wear like Zarah and furniture boutiques like Cane boutique, everyone is making their presence on this road.

And companies don’t just open their outlets here, they open their largest stores. Wrangler, the fashion denim brand recently opened its largest flagship store in the world in this road.

The 3000 sq ft store built in the lines of Wrangler’s new retail format. Wrangler’s image being ’the spirit of the urban cowboy’, the concept is reflected in the store interiors. The Fall-Winter campaign being ’On th e Road’ is showcased in the window displays.

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