Namma Metro logo released

Namma Metro logo released
Deccan Herald

The ‘Namma Metro’ tag line, that was created by Jayant and Mahendra because “it will be so close to the hearts of Bangaloreans”, comes with a rangoli creation.

The idea of having a metro rail for Bangalore, that was first conceptualised in 1983, went into comatose with the rejection of ELRTS in the mid-1990s, has now been finally given a ‘shape’ - in the form of Namma Metro logo. The Bangalore Metro logo was formally released by Governor T N Chaturvedi at Raj Bhavan on Monday.

The ‘Namma Metro’ tag line, that was created by Jayant and Mahendra because “it will be so close to the hearts of Bangaloreans”, comes with a rangoli creation.

It comprises a ‘track’ looping round a set of ‘destinations’. According to Meeta Malhotra of graphic designing firm Ray and Keshavan, the seamless track loops continually, communicating the purpose of the metro — of making public transport smooth and effortless. The logo is derived from a rangoli, the auspicious and welcoming symbol used near doorways of Indian households, she said.

The brand colours of Namma Metro are leaf green and purple. “Leaf green is a natural choice for the city of Bangalore, the Garden City with its green cover.

It also represents the eco-friendly and pollution-free nature of the metro as a form of transport. Purple, on the other hand, represents technology and modernity. It is a colour representative of contemporary urban living. The combination of green and purple together makes it unique,” Ms Malhotra added.

The design of Jayant and Mahendra was selected out of 400 entries received by Bangalore Metro Rail Corporation after it decided to introduce a logo competition at the school-level.

The competition was judged by brand guru Harish Bijoor, Sujata Keshavan of Ray and Keshavan, and Venkat Vardhan of DNA.

Governor’s hard talk

Governor T N Chaturvedi said confusing signals from politicians had led to the delay in the project. Speaking after releasing the logo, he indirectly referred to Deve Gowda’s anti-metro rail stand. The politicians should have a constructive approach and should refrain from making adverse comments. Their comments could create confusion for the executive.