Billboard victory for lobby

Billboard victory for lobby
BY R. JAYAPRAKASH
BENGALURU








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It took just five minutes for Chief Minister B.S. Yeddyurappa to take a ‘U’ turn and strike down a policy which the Bruhat Bengaluru Mahanagar Palike drafted after months of preparation on restrictions on the city’s billboards.

The BBMP not only attempted to rid the city of hoardings that mar the city skyline but also tried to break the hold of the mafia that dictated terms on prime buildings or a vacant plot. The outdoor advertisement sector with an annual turnover of more than Rs 5,000 crore is one of the biggest money spinners in Silicon Valley. Lobbyists from the sector finally won the battle by sheer money power, sources alleged.