Now, breathe easy to check pollution

Now, breathe easy to check pollution

Express News Service
First Published : 15 Jul 2010 08:40:48 AM IST
Last Updated : 15 Jul 2010 10:18:26 AM IST

BANGALORE: The Karnataka Road Transport Corporation and Karnataka State Pollution Control Board (KSPCB) on Wednesday launched Breathe Easy campaign for a pollution-free Bangalore.

Under the initiative, both the state departments will join hands with several city-based NGO and IT companies. “The campaign will address issues such as traffic and pollution in the campaign and the focus group will be the masses,” said Pampa Chowdhry, branch head, Concern India Foundation, which is a partner of the campaign.

She said the project would include everyone from school students to passersby on the streets and techies. To encourage use of buses, the initiative will also involve distributing more than one lakh road maps that detail routes of BMTC buses. Under the campaign, workshops will be held in IT companies such as Infosys and Wipro. As of now, 60 corporate groups have confirmed their participation.

“The city is growing and so is the pollution. We need the support of IT companies and together we will work towards reducing pollution in the city,” said A S Sadashivaiah, chairman, KSPCB.