Mid-Day Bangalore from June 27

Mid-Day Bangalore from June 27
Television Point

Mid-Day Multimedia, which publishes Mid-Day, the leading afternoon tabloid of Mumbai, will launch its Bangalore edition on June 27, 2006, as Mid Day is out to celebrate its 27th anniversary on this day. Also a great treat for Mumbaikars as they can look forward to a 264 page special issue to mark this special occasion, Moreover, Mid Day is also launching its E-paper from tomorrow.

Mid Day Bangalore is priced at Rs 2 compared to the Mumbai edition, which is priced at Rs 3, the group is initially targeting a circulation of 50,000 in the Karnataka capital. Sundar Kondur is the Publisher of Mid-Day Bangalore, while Anil Thakraney, who has worked with some of the leading advertising agencies of the country, such as O&M, JWT and Lowe, is the editor of the Bangalore edition.

The popular supplements of the Mumbai edition such as Hit List and Your Life are also the part of the Bangalore edition as well. As per the marketing and promotion of the tabloid is concerned, it rely's largely on outdoor, radio and below the line activities.

Mid-Day has earlier announced taking the tabloid to other cities, which is crystallizing and the first launch will be in Bangalore. Mid-Day Bangalore will be on the similar lines of Mumbai edition and will include the popular supplements Hit List and Your Life, apart from the rich core content.