Odyssey bookstore comes to town

Odyssey launches in Bangalore
India Retailing

Odyssey India Limited, under the brand name “Odyssey” launched its first store in Bangalore at No. 74, First Floor, Above Spencer’s Daily Store, Elephant Rock Road, 3rd Block, Jaya Nagar. This standalone store is spread 5,000sq.ft and is 15th store in its chain.

This is the first of the many stores it plans to open in Bangalore and customers in other parts of the city would get a taste of the unique shopping experience.

Odyssey promises to provide a pleasurable shopping experience to its customers in a relaxed ambience. The interiors are warm and inviting with a predominantly yellow and white color scheme supplemented with dark brown woodwork.

Commenting on the launch of the new store Mr. T.S. Ashwin, Managing Director, Odyssey India Ltd. said, “We are excited about being in Bangalore, and will offer our customers the ultimate shopping experience, enjoyed by all our customers across the 14 stores we have around the country. We also plan to open more stores in some of the happening catchments in the city in the next few months.”

Mr. Ashwin adds that, “This store is a welcome addition to Jaya Nagar as people residing in and around this area can now catch up with the latest in books, music, movies, stationery etc…without having to travel far.”

The store stocks a wide range of books on subjects ranging from popular fiction, non-fiction, computing, self-help, health, management, food & drink, travel, apart from coffee table books in genre of art & architecture, leisure etc..

There is whole lot for children as the store offers choice in books like activity children’s books, young fiction, reference etc… as well with the range of toys that includes board games, puzzles, activity games, soft toys, scale models, action figures. There are educational CD-ROMS, gaming multimedia, Xbox 360, Sony Playstation which are a hit amongst younger lot.
The store also stocks stationery brands like Sheaffer, Cross, Parker, Nightingale, ITC Expressions and Faber Castell. A large collection of Music titles from international to indi-pop and in Movies from classics to contemporary are on the offing. There is also a listening console available for customers to listen to the latest chartbusters before buying the album.
One can find premium brands like Tommy Hilfiger range of Leather products, Infiniti Crystal and Jewellery. Gifting ideas include LaOpala, Luminarc, Hot Muggs, Forever Collections, Jute Bags and Jewellery, Pooja and Safari Clocks, Elan, Elpel, Giorgio, Les Memories (Mirror Quotations), and Innovative Candles. The store also stocks top brands like Zippo & Victorinox under its lifestyle range of products.

Odyssey’s Expansion Plans

Odyssey kicked off its 2nd phase of expansion with its store in Nagpur and followed up with this one in Bangalore. “We have signed up with property developers to open over 30 stores in various parts of the country in the next 2-3 years”. Stores would spring up in cities like Mumbai, New Delhi & NCR, Pune, Ahmedabad, Calicut, Cochin, Mangalore, Mysore, Jalandhar, and Arungabad etc… besides expanding in existing markets like Bangalore, Hyderabad.

Odyssey currently has 15 stores in 8 cities with 80,000sq.ft of retail space in operations.