Savour the Inox experience

Savour the Inox experience
Inox, the latest multiplex with five screens and a seating capacity of 1103, has opened its doors to Bangaloreans at the Garuda Mall on Magrath Road.
Deccan Herald

King Kong followed by Mangal Pandey is not quite your regular back-to-back fare. And where did you last see Jamie Foxx sharing theatre lounges with Upendra? In multiplexed Bangalore, perhaps. Inox, which has opened screens at Garuda Mall on Magrath Road, pushes the multiplex trend, with its promise of a complete fare of cross-sectional Indian cinema. But evidently, the group is looking beyond the many-under-one idea.

“Location was of prime importance for us. In the heart of the city, Garuda Mall offers the best accessibility,” says Mohit Bhargava, general manager - Inox. Spread across 35,000 sq ft, Inox has five screens playing movies in English, Hindi, Kannada, Malayalam, Tamil and Telugu.

“We had to make sure that the package fits the cosmopolitan nature of Bangalore. Who knows, we could even play movies in other languages, like the Punjabi movies we screen at our Baroda unit,” says Mohit. Inox Bangalore is the group’s seventh unit after Baroda, Goa, Kolkata, Mumbai and Pune, with Kolkata having two units.

Equipped with top-quality projection and sound, the multiplex has a total seating capacity of 1103.

Looping technology

“Four of the screens have the looping technology which helps them play one print across the theatres simultaneously,” says Bhargava who looks at Inox as a perfect jaunt offering entertainment in a package of affordable hospitality. And the tickets, within the Rs 59 - Rs 170 range, add to the lure. “The rates would vary according to show timings. Tickets for morning shows come at rates lesser than those for evening shows,” says Bhargava.

Bhargava says the complete experience is what’s going to make Inox different - right from the swank interiors to staff’s soft skills. The group also has up its sleeve Showbiz, an ERP software, which keeps information updated and ensures transparency in collection figures, which have always been a murky territory in the Indian film industry.

With a stylised cafeteria Refuel, sleek decor complete with lounge televisions and piped music, Inox looks the part in Bangalore’s post-boom scheme of things.