Saturday, November 28, 2009

Indiranagar tops DNA's best localities

Indiranagar tops DNA's best localities

The definitive ranking of Bangalore's localities, based on the livability index, is out

Vinay Kamat. Bangalore

Just damn statistics. Look for the brand quotient, which indicates PEDIGREE (how classic?), POSHNESS (hip and hep?), PROMISE (future value?), PIGGYBAGGAGE (IT rub-off?), and PROXIMITY (airport nearby?).
These 5Ps were, then, the deciding factors in the first DNA-IMRS survey of Bangalore's Best Localities (the L-list). The topper is no surprise: Indiranagar, a social hub that has been reengineered by business and entertainment. Even in its bleakest moments—the locality has surrendered its calm interior to the daily grating and bullying of a W-I-P Metro—Indiranagar is a big residential draw. In essence, Indiranagar = neighbourhoods + culture + 100 Ft Rd.


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